Beers Aren't Bad's Digital Transformation
Bridging Creativity with Professionalism
Problem
The primary challenge for BAB was to craft a digital identity that maintained the organization's engaging and accessible nature while conveying the seriousness and professionalism required to gain the trust and support of college decision-makers. This balance was crucial in ensuring their message was not only heard but also respected by those in positions of influence within educational institutions.
Solution
To address this, BAB partnered with Maverick, tasking them with the creation of a new website and the development of digital assets that would reflect the organization's dual goals. Maverick's approach was to design a digital presence that struck a perfect balance between being creatively engaging and demonstrating the necessary respect towards the topic and its stakeholders. The new website and digital assets were crafted to present BAB's mission in a manner that was both appealing and appropriate for college risk management decision-makers, thereby enhancing BAB's ability to collaborate with colleges and further their cause. This strategic digital overhaul has positioned BAB more favorably in its interactions with educational institutions, marking a significant step forward in its advocacy efforts.
